A seamless fusion of creative vision and technical craftsmanship, leveraging Figma for pixel‑perfect mockups and WordPress for a flexible, scalable CMS. Each project begins with deep discovery—understanding the client’s brand story, target audience, and business goals—and culminates in a living website that looks beautiful, feels intuitive, and drives tangible results.

Discovery & IA: Laying the Foundation
Our process starts by gathering stakeholder input and analyzing competitor landscapes. We map out user journeys and define an information architecture that ensures content flows logically. Site maps and content inventories align key pages—home, about, services, blog, contact—and lay the groundwork for both design and development.

Design System & Prototyping in Figma
With objectives in hand, SoulWP’s designers craft a comprehensive design system in Figma:

• Brand‑Driven Style Guides: We establish typography hierarchies, color palettes, iconography, and button styles that reflect the client’s personality—whether it’s minimalist elegance or bold, energetic branding.

• Reusable Components: Headers, footers, card layouts, and form elements are built as Figma components, ensuring consistency and speeding up the design phase.

• Interactive Prototypes: Click‑through prototypes simulate navigation flow, hover states, and micro‑interactions. Clients can experience the feel of the site on desktop and mobile before a single line of code is written, providing clarity and reducing revision cycles.

• Collaborative Feedback: Using Figma’s comment threads, stakeholders and developers provide in‑context feedback. Version history maintains a clear audit trail of changes, so we can iterate rapidly without losing sight of earlier concepts.

Custom WordPress Development
Once the design is approved, our frontend and backend engineers translate Figma assets into a custom WordPress theme:

• Block‑Based Architecture: We harness Gutenberg’s block editor to recreate Figma layouts as dynamic, easily editable blocks. Clients gain the freedom to update content—swap images, tweak text, or rearrange sections—without touching code.

• Performance‑First Markup: Semantic HTML, optimized CSS, and lazy‑loaded images keep page sizes lean. We integrate critical‑path CSS and defer nonessential JavaScript, aiming for sub‑3‑second load times on mobile networks.

• Plugin Ecosystem: We select and configure best‑in‑class plugins—Advanced Custom Fields for bespoke content structures, Yoast SEO for on‑page optimization, and WP Rocket for caching—to extend functionality while maintaining security and uptime.

• Responsive & Accessible: Media queries and fluid layouts ensure every page renders flawlessly on phones, tablets, and desktops. Adhering to WCAG guidelines, we include ARIA labels, keyboard navigation support, and sufficient color contrast so that the site is usable for all visitors.

Content Migration & Training
For clients moving from legacy platforms, SoulWP’s CMS specialists migrate content—posts, pages, images, and metadata—into the new WordPress build, preserving SEO equity through proper redirects. We then conduct tailored training sessions and provide clear documentation so internal teams can manage content confidently, from updating blogs to launching new landing pages.

Analytics & Continuous Improvement
Post‑launch, we integrate Google Analytics 4 and set up custom dashboards in Google Data Studio. By tracking user behavior, form conversions, and page performance, we uncover insights that guide ongoing A/B tests and UX refinements. Quarterly check‑ins ensure the site evolves alongside business needs and web standards.

Impact & Client Success
Across our Figma‑to‑WordPress projects, clients report:

• 35% Lift in Engagement: Streamlined navigation and compelling visuals boost session duration and page depth.

• 25% Increase in Leads: Optimized contact forms and calls‑to‑action drive more inquiries without ramping up ad spend.

• Improved Content Agility: Empowered by Gutenberg blocks, marketing teams launch new campaigns 50% faster than before.

By marrying thoughtful design in Figma with robust WordPress architecture, SoulWP delivers websites that not only capture brand essence but also scale gracefully—turning visitors into customers and elevating online presences for years to come.